wejetset - magazine

PURE FARE

pure fare

The irony of operating a travel site is that sometimes you discover amazing things in your own town. A few weeks ago, I decided to take a different route to work. It wasn’t a big change. I walked two blocks off my usual path. But as I was walking I stumbled upon Pure Fare. It’s a new coffee shop boasting great service and a terrific assortment of healthy food.

Inside, Pure Fare is softly lit and filled with the enchanting smell of fresh sandwiches and coffee-beans. If that doesn’t consume your full attention, the shop’s details also further its welcoming environment. Whether it’s the interior craftsmanship or subtle integration of technology (i.e., there are ipads on the wall to help customers keep track of calories) it’s evident that Pure Fare put a lot of thought into the execution of their product. It’s perfect for a quick bite to eat or a strong cup of coffee. Personally, I recommend their Mocha Soy Latte and Grilled Chicken Sandwich finessed with a ginger edamame spread. Visit their site for the full menu and be on the look out for the Pure Fare Food Truck coming soon. Maybe it’ll park outside our office. Below we’ve included a few photos for a closer look.

PURE FARE
119 S. 21st Street
Philadelphia, PA 19103

Words: Taj Reid
Photography: Anthony Smyrski

pure fare