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NORWAY INVESTS

norway look out

Many countries have tourism departments. A lot of them are progressive and have brilliant ideas to lure visitors. But how many of them can say their country is willing to invest $400 million in their programs. Norway is the beautiful exception. In 2002 the country laid out an 18 year plan to generate more tourism. They rallied architects and designers to reface 18 National Tourist Routes. And as Fast Company reports, “All told, the federal government is expected to sink an estimated $377 million into the program, with an additional $63 million from private and public partners. It’s a mammoth investment and a testament to one country’s faith in the power of design to add equity to an already flourishing tourism industry.” From the looks of things it’s money well spent. We’ve posted a few photos of their progress below.

norway look out