wejetset - magazine - SOHO HOUSE

SOHO HOUSE

soho house

The Soho House’s creative direction is one of our personal favorites. They brilliantly blend modern aesthetics with warmer elements so each space feels warm and inviting. We’ve seen hotel brands implement this well (i.e., Ace and others). But there are few that hit it on the head like Soho House. With major expansions across all fronts, the Soho House skillfully adopts small characteristics of their locations while maintaining their own distinctive style. We recently discovered a wonderful interview with Soho House’s founder Nick Jones. It provides a nice look into the inner workings of the brand and how it all started. Read the interview here or click Read More for additional information and photos.

soho house