This interactive canvas takes environmental messaging to new levels. Similar to the Berlin Article we posted a few weeks back, DDB China Group intercepted everyday traffic with their creativity and made the compelling point that more walking and less driving is better for the city and environment.

As the Campaign Brief describes: “DDB China Group took over a busy pedestrian crossing and placed a large canvas featuring a leafless tree on the road. On either side of the crossing were sponge cushions soaked in green environmentally-friendly washable and quick dry paint. As pedestrians walked towards the crossing they stepped on the sponges and the soles of their feet made footprints on the tree. Each green footprint added to the canvas like leaves growing on a bare tree. By walking they could create a greener environment.” Click Read More for additional information and photos.

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