Written by Elsa Brown: Fashion students from Stockholm’s Beckmans College of Design have the opportunity to display their work at one of the city’s most prominent department stores, while visitors and passersby get a glimpse into the minds of up-and-coming design visionaries, in the storefront show In a Perfect World…, up at PUB in Stockholm.

Each of the twelve featured students designed three concise pieces inspired by the concept of utopian design. The Beckmans website describes their work as driven by, “an ambition to add something to the fashion system. What would we change if we could? What if fashion were different?” Responses include, “the inside would be the outside,” “perfection is an ugly word,” and “a blank uniform makes you unique.” Click Read More for additional information and photos.

In addition, students of advertising and graphic design produced short films interpreting each designers’ vision. After the storefront exhibition, a digital version of the show will go up on the college’s website.

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