Written by Elsa Brown: How do you take something old, decrepit and forgotten and make people pay attention? Lasers, apparently, are one solution. Mid-February, French lighting studio Creatmosphere set up high-powered lasers along Brighton, England’s skeletal West Pier, and brought new recognition to a struggling local landmark.

According to Fast Company: “Brighton, England’s 1,115-foot-long West Pier has had a tough run lately. Built in 1866, it closed in 1975 and was burned to a crisp by a series of fires in 2003 (arson, say the experts). Plans to rebuild it have been batted around for years, but they’ve always been too expensive.” Click Read More for additional information and photos.

The installation was called A Pier/Appears and was commissioned by Tiger Beer for a campaign celebrating the Chinese New Year as it transitions to the Year of the Tiger. The night-long light show stopped traffic and drew a crowd. It also beamed through a momentary blizzard to nice effect.

PHOTO CREDIT

CREATIVE REVIEW ON PIER
FAST COMPANY ON PIER CREATMOSPHERE

MVRDV’S WATER CUBE
ISTANBUL’S BESIKTAS FISH MARKET
AN UNLIKELY TIME CAPSULE

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