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THE DIESEL DENIM GALLERY

Today’s economy demands retailers to find new ways to connect with their audience. The folks at Suppose Design were commissioned to create an innovative retail experience for Diesel Clothing. The Diesel Denim Gallery located in Aoyoma, Tokyo bridges retail and art in a sophisticated and notable way.

Acting as a rotating gallery, Diesel Denim’s first installation is entitled Nature Factory by Makoto Tanijiri. Using pipes, Tanijiri creates tree like forms throughout the store. It has the same sprawling beauty that you’d see in a work by Roxy Paine. Click Read More for additional information and photos.