City Innovations: 50 Cars Equal 1 Bus
We’re visual learners. Bar graphs and pie charts go a long way. That’s why we appreciated this clever marketing campaign by Acne. The advertising agency created a visual representation of what’s conserved when you ride a bus instead of driving. Entitled 50 Cars for 1 Bus, they created a bus with 50 crushed cars.
As spotted on PSFK: “The Acne Advertising Agency in Stockholm was approached by Swedish airport bus company Flygbussarna for an idea of how to promote bus ridership to the airport as a greener alternative to driving.” Click Read More for additional information and photos.
Creative Review on 50 Cars Equal 1 Bus
PSFK on 50 Cars Equal 1 Bus
The Daily What on 50 Cars Equal 1 Bus
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