The Zimbabwean newspaper is taking a bold stance with their recent advertisement campaign. With huge murals made of the country’s paper money, they’ve printed messages like, “Thanks to Mugabe this Money is Wallpaper,” and “Fight the Regime that has Crippled a Country.” It’s startling and sad at the same time.

As reported by Creative Review: “The Zimbabwean is sold in the UK, South Africa and Zimbabwe but when entering the latter is charged an import duty of 55 per cent, making it unaffordable to the average Zimbabwean. To raise awareness of this, and to encourage more sales of the paper in South Africa, wall murals, billboards and flyers have been created in Johannesburg using the Z$100 trillion dollar note, a symbol of the country’s world record inflation. Worth less than paper, The Zimbabwean has turned the money into its advertising, hoping to raise awareness of the dire situation in the country under the Mugabe regime.” Click Read More for additional information and photos.

Creative Review on Zimbabwean’s Trillion Dollar Campaign
Wooster Collective on Zimbabwean Campaign
Flickr Pool of Photos

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