wejetset - magazine - Places to Shop: APC Kita-Aoyama

Places to Shop: APC Kita-Aoyama

We’ve been meaning to write about the recent workings of Wonderwall and Masamichi Katayama. We profiled his work in Paris revising the legendary retailer colette. And another one of our favorite works is their build-out for A.P.C.’s Kita-Aoyama Store. Clean lines, minimal stylings and subdued colors match the brand’s aesthetic perfectly.

From Wonderwall’s site: “The concept behind this second project with A.P.C. located in Kita-Aoyama is a bungalow style house. The terrace-like entrance and façade breaks the conventional formula of retail store spaces where the focus is about the presenter and the viewer. The store is designed to encourage the interaction between the A.P.C brand and the guests. A calm and soothing environment give the impression of a familiar place that may have already existed for year. This was created by the choices of materials and how they were incorporated in their use.” Click Read More for additional information and photos.