wejetset - magazine - MINI COMMITS ITS LOVE OF ART TO PRINT

MINI COMMITS ITS LOVE OF ART TO PRINT

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TRANSPORT.

MINI forges ahead with their art infused ad campaigns. It feels weird to even call them that because their strategy and execution go well beyond your typical ad efforts. In a time when many are holding their purses, MINI grows more and more daring. Truthfully many of their ads miss the mainstream, but who said that’s their goal? They know their niche and they’re nailing it every time.

MINI’s recently published book WASH ME converts the car into a canvas for a fleet of talented artists to express their art. The roster includes work from Gigi Burn, Marisa Pichler, Aurele Sack and more. Click Read More for additional information and a few behind the scenes photos.

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