WEST LONDON'S AUDI SHOWROOM

PLACES: Audi is a classy brand. Sure we’re big fans of BMW and Mercedes – but as far as we can remember Audi has always out performed its well known competitors. And it does it with quiet grace. Audi’s latest showroom is no different. The UK Showroom will satisfy brand enthusiasts with its extraordinary attention to detail.
Wallpaper Magazine notes their collaboration with WIlkinson Eyre for the UK showroom: “Expressing your brand through architecture has become a signature of early 21st century design culture; few industries have embraced this approach with more gusto than car makers. Yet while German brands like BMW, Porsche and Mercedes realised the publicity value of striking neo-constructivism – employing Zaha Hadid, Coop Himmelb(l)au, Delugan Meissl and UN Studio amongst others – their fellow countrymen Audi have stuck doggedly to what might be called ‘business park modern’, foregoing the iconic object in favour of a crisp but rather anonymous silver box style for their HQ and museum at Ingolstadt.” Be sure to check out their article here. Click Read More for additional information and photos.




Wallpaper on Audi UK
Wilkinson Eyre

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