Theses days brand collaborations are commonplace. Major companies working with independent artists is nothing new, but in 1975 it was a different story. BMW pioneered the cross pollination of subculture art and mainstream brands. For more than 30 years they’ve collaborated with artists to highlight their classic automobiles, which in our opinion has helped maintain their unique character and profile among the din of today’s car design.
Recently, BMW partnered with Jun Aoki to display their Art Car Collection in Tokyo. The exhibition entitled, Transparent Speed, was displayed on the 52nd Floor of the Mori Arts Center Gallery. The unique exhibition used 10,000 transparent polycarbonate pipes to create a more abstract visualization of air. As Aoki explained to Wallpaper Magazine, “I wanted people to feel movement while seeing the art cars on display… to feel the air in the gallery space moving, and feel resistance.” Click Read More for additional information and photos from the gallery.
Details for the Mori Arts Center Gallery
ROPPONGI HILLS MORI TOWER (53F),
6-10-1 ROPPONGI, MINATO-KU,
Open every day except Tuesdays: 10:00am – 10:00pm
On Tuesdays: 10:00 am – 5:00pm
Admission until 30 minutes before closing.