Places to Shop: Adidas Brand Center in Beijing
July 17, 2008 | 08:00AM
With just 21 days left before the Summer Olympics, a growing number of eyes focus on China and China’s consumer market. Earlier this month, Adidas opened its largest store offering all divisions of the company’s goods – ranging from their exclusive Y-3 line to their sports performance products. The massive building is beautifully designed and fits well with the other architectural innovations developed in anticipation of this summer’s Olympics.
Wolfgang Bentheimer, the Managing Director of Adidas Greater China stated, “The new adidas Brand Center will showcase and highlight the breadth and depth of the adidas brand to the Chinese consumers as well as to all visitors of the Olympic Games.” If you’re in the area, be sure to stop by. Click Read More for additional information and photos of the new Brand Center.
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