wejetset - magazine - Places to See: Zero Energy Wall with Tons of Creative Energy

Places to See: Zero Energy Wall with Tons of Creative Energy

As time and attention race toward the Olympics, Beijing’s creative buzz grows louder and louder. From stadium architecture to exhibits hosted by Nike, the city boasts an impressive line-up of inspiration from both innovative and traditional sources. One of our favorite architectural attractions is GreenPix – a zero energy media wall by Simone Giostra and Partners.

The GreenPix project was built around the Xicui entertainment complex in Beijing near the olympic stadiums. Standing as the largest LED display in the world, there is no doubt that the structure will attract many visitors. While the structure’s futuristic sensibilities intrigue us, its self-sufficient organic system impresses us. The LED panels harvest solar energy during the day and use it to illuminate the screen during the night. As Giostra states, “The Media Wall will provide the city of Beijing with its first venue dedicated to digital media art, while offering the most radical example of sustainable technology applied to an entire building’s envelope to date.” If you’re in Beijing this summer, be sure to check it out. Click Read More for photos, video and additional information.